toby petersen Creative
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Retire your checkbook

Visa is the leader in digital payment solutions. They needed a relatable way to drive consumer awareness about using their Visa debit or credit cards to pay for things like taxes or tuition, traditionally the purview of the checkbook. We created a charming story around the retired checkbook who looks back fondly on all the tasks he once was used for, now being executed by Visa cards.

As creative director, I sourced the job for production to a talented motion graphics house called Monstro. Before, our internal team wrote this charming script and I flushed out animation styles and design references.