Visa is the leader in digital payment solutions. They needed a relatable way to drive consumer awareness about using their Visa debit or credit cards to pay for things like taxes or tuition, traditionally the purview of the checkbook. We created a charming story around the retired checkbook who looks back fondly on all the tasks he once was used for, now being executed by Visa cards.
As creative director, I sourced the job for production to a talented motion graphics house called Monstro. Before, our internal team wrote this charming script and I flushed out animation styles and design references.