toby petersen Creative
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Cisco: Internet of Everything

Partner Video

Gyro worked with Goodby Silverstein and partners to create a "to partner" video to be utilized to attract enterprise partners.  This was a pivotal point in which Cisco had declared itself as the thought leaders driving the innovation platforms responsible for the new "Internet of Things" age.  The challenge was to use existing footage shot for the consumer campaign and make it feel distinctly different and applicable to partners role in the developing success of this initiative.  Originally created to be part of a to partner toolkit and run on Cisco's youtube channel, John Chambers, CEO of Cisco, was taken with the piece that he had it featured as the opening for his commencement speech.  The video was awarded first place in both the B2B awards and the B2's for outstanding achievement in video production.

Cisco IOE: To partner video