toby petersen Creative
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California Coastal Commission:

CHECK THE COAST

After a successful 2014 campaign raising awareness for the Protect Our Coast and Oceans Fund on the CA state tax form, the California Coastal Commission asked us to develop a campaign for their 2015 tax initiative. Check out the case study video to see how we enlisted the help of fellow environmentalists and leveraged the power of the selfie across social media to help spread the word. 

Check the Coast case study