toby petersen Creative
mobile_header.png

Sender

Brand Creation


SENDER MEDIA AGENCY

Sender is a boutique media agency that is small in size but big in ideas. They needed not only a logo but a look and feel for their website. Since they send beautiful work out into the world, I gave them an identity that capitalized on that but also worked to set up a visual nemonic to drive additional communication


IDENTITY

The logo needed to be refined while also alluding to what they actually provide. That opportunity came in creating an adjustment in the letterform of the D to turn it into the bow notched with an arrow, ready to be sent out into the world.

sender_logo_revised_didotfont.jpg
sender_logo_revised_didotfont_black.jpg
Sender branding collateral

Sender branding collateral


Sender Web Design

Sender Agency Site Header video

Screen Shot 2019-06-05 at 1.04.31 PM.png
Screen Shot 2019-06-05 at 1.04.45 PM.png
Screen Shot 2019-06-05 at 1.05.00 PM.png