toby petersen Creative


social content creation

Marine Applied Research & Exploration (MARE) is a 501(c)(3) nonprofit that uses science-based marine conservation efforts to help protect and restore the ocean's invaluable, yet threatened resources. Using cost-effective and innovative deepwater robotic technology and data analysis expertise, MARE assesses changes in marine life and habitat over time to inform ocean management and support wild sustainable fisheries for future generations. 

To help them create awareness for their crowd sourced coral dive, I designed a piece for their social channels. Part of the charm has been creating underwater characters that they can own form a brand mascot standpoint.