toby petersen Creative
Screen Shot 2017-08-30 at 2.09.37 PM.png

Visa: Anton the Rat

Visa fraud analytics

Since the inception of mobile payments and the rise of tokenization, Visa has been at the forefront of consumer transaction security.  As a leader in the payments industry, Visa wanted to create content that convey's not only the speed but complexity at work in their fraud analytics engine.  But how do you dramatize something so cold, calculating and efficient?  With Anton the rat of course. This modern metaphor serves as the device through which we chose to dramatize how Visa monitors millions of transaction verifications in the blink of an eye.  Responsible for conceptual development and worked with the talented folks at Ntropic studio, Directed by Nate Robinson, on production.  Won the B2 award for Best in Category - Video production under 2:00.

Visa Fraud Analytics Video