TURN, a digital media company, had little awareness outside of their core customers. To change that, we reached advertisers by advertising on a show about adverting. The season finale of Mad Men and our online campaign allowed us to reach a high concentration of marketers and advertisers.
Turn: Moment of Decision case study
– Our campaign gained over 68 million impressions
– TURN saw a 400% increase in search traffic
– Brand recognition went up 168%
– Recognition marketshare went up 9%, taking 6.9% from Google
The piece won a B2 for Best of Category - Broadcast/Television