toby petersen Creative
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Digital Realty:

BUILD HERE

The most ambitious organizations in the world, like Facebook, started by partnering with Digital Realty. So to introduce the leading data center company to a wider audience, we create a campaign that showed how they can help make any dream or ambition become a reality.  The challenge was to take what is essentially large empty spaces dedicated to co-location server housing and convey the potential that these servers deliver.  So we used these large empty server rooms as the canvas in which these companies dreams and potential take place.  Responsible for conceptual development, art direction and asset development, and animation and editorial direction. Won the ACE award for best integrated campaign 2015

Campaign Video

 

Campaign Website

 

Web Banners